South By Southwest marks a long-awaited and infamous time of year for Austin, Texas. The week-long conference runs March 11-20 and begins with film and interactive on March 11, followed by music on March 15. For music lovers, industry professionals and musicians, it’s a chaotic wonderland of all-you-can-listen showcases that transforms downtown Austin into the Live Music Capital.

I’ve put together a playlist to highlight some of the new and talented must-see artists! I will updated it as I find those good tunes. Happy listening!